Summer in Tennessee means windows down, music up, and miles of road between you and wherever you’re headed. Whether it’s the lake, the mountains, the coast, or a long drive to see family, this is the season we live for. It’s also the season your eyes work the hardest. Glare off the pavement, sun bouncing off the hood, hours of squinting that leave you with a headache by the time you pull into the driveway.
Summer travel is calling, and this June, the fuel is on us.
Buy any pair of sunglasses at The Eye Bar through July 3rd and we’ll hand you a physical fuel card to help with the drive. $50 with any non-prescription pair. $100 with prescription. No minimum purchase. No exclusions. No fine print to squint at later.
New shades, open road, fuel’s on us.
Why Sunglasses Matter More Than You Think
Most people think of sunglasses as a fashion choice, and they are. But they’re also doing real work for your eyes. UV exposure adds up over a lifetime and contributes to cataracts, macular degeneration, and other long-term issues. Quality lenses block 100% of UVA and UVB rays, cut glare so you can actually see the road, and reduce the eye fatigue that turns a fun day outside into a tired evening.
The cheap pair you grab at a gas station might block some light, but the lens quality, the UV coatings, and the fit are usually not what you’d hope. At The Eye Bar, every pair we carry is built to protect your eyes the way they should be.
Why Prescription Sunglasses Are Worth It
If you wear glasses, you already know the routine. Switch to prescription glasses to drive, switch to drugstore sunglasses outside, fumble between the two all day. Prescription sunglasses solve that. You see clearly and you see comfortably, all in one pair.
This is where boutique optical really stands apart from the chains. At The Eye Bar, owner Jeremey Morris is a licensed optician with a family legacy that goes back to 1969, when his grandfather founded Southern Optical in Nashville. That’s more than 50 years of knowing how a frame should fit, which lenses match which lifestyle, and how to get the small details right.
Prescription sunglasses are also where the $100 fuel card lands, which is no accident. They’re the bigger investment, and they deserve the bigger reward.
The Brands You Won’t Find at Most Chains
The Eye Bar’s sunglass selection isn’t mass-market. It’s curated. Whether you’re looking for high fashion, performance, or rugged durability, there’s a pair here that fits the way you live.
WOOW. French eyewear with a playful streak. Every WOOW frame has a hidden message stamped inside, little things that make you smile every time you put them on. Bold, beautifully made, and unmistakably original.
ProDesign Denmark. Scandinavian design at its cleanest. ProDesign frames are lightweight, architectural, and built with the kind of restraint that ages well. If you want something elegant without being loud, this is your line.
Tom Ford. The name says enough. Modern luxury, impeccable construction, and silhouettes that work as well on a beach as they do walking into a restaurant. Tom Ford sunglasses are a wardrobe upgrade that lasts for years.
Fendi. Italian craftsmanship with a fashion-forward edge. Fendi brings glamour to the table without sacrificing wearability, and the sunglass line in particular is one of our favorites every summer.
Maui Jim. Hawaiian-engineered lenses built for serious sun. The polarization on these is unmatched, which is why you’ll find Maui Jim on boaters, golfers, anglers, and anyone who spends their summer on the water or chasing a ball through bright greens. Lake days were made for these.
Wiley X. Built tough and built right. Wiley X frames are the choice for hunters, fishermen, riders, and anyone who needs eyewear that can take a beating without falling apart. ANSI-rated impact protection, prescription-ready, and serious about doing the job.
Whichever direction your style or your summer leans, there’s a pair here that fits.
How the Fuel Card Promotion Works
It’s simple on purpose. Buy any pair of sunglasses at The Eye Bar between now and July 3rd and you’ll receive a physical fuel card.
- Non-prescription sunglasses: $50 fuel card, handed to you the same day
- Prescription sunglasses: $100 fuel card, handed to you when you pick up your finished glasses
No minimum purchase. No exclusions on brands. Whether you’re picking up a Wiley X for the boat, a Maui Jim for the lake, or a Tom Ford for the long drive to the coast, the card is yours. A real, physical fuel card you can use at the pump. No coupon codes, no rebate forms, no waiting weeks for something to show up in the mail.
If you’ve been on the fence about prescription sunglasses, this is the push. The price you’d pay anywhere comes with a $100 gas card here. That’s a couple of road trips’ worth of fuel just for choosing the boutique experience.
Come See Us
The Eye Bar is at 711 N. Thompson Lane, Suite F, in Murfreesboro. Jeremey and the team will help you find the pair that fits your face, your prescription, and your summer.
New shades, open road, fuel’s on us. See you soon, Murfreesboro.